Innisfree will be opening a new location in New York City at 750 Lexington Ave, right on 60th St and across from Bloomingdale’s.
I was actually visiting Sephora and was surprised to see the Innisfree logo in the empty retail space next to it. I didn’t expect to see Innisfree all the way up here on the Upper East Side.
According to this real estate news article, this will be Innisfree’s second flagship store in the United States. Their first flagship store is located at Union Square and opened up earlier last year.
If you’re an avid kbeauty enthusiast, you already know all about Innisfree. Their whole brand focuses on using “natural ingredients” from the Korean Jeju Islands and being green. They carry a large range of both skincare and makeup products, with some of their popular makeup products being their highly customizable palettes and BB cushions. They also have a large variety of their popular My Real Squeeze (formally called It’s Real Squeeze) sheet masks too.
The only product I’ve used by them is the orchid eye cream, which I really enjoy. I’ve always wanted to try out their sheet masks too, so I might give those a go once it opens.
If you’re new to kbeauty and are looking for some midrange products, you might want to check out Innisfree. There’s no word on when the official opening of this location is yet. Once they actually open up, I’ll definitely take a look and post some updates on this new location!