L’ovue NYC Soft Grand Opening!

L’ovue NYC Soft Grand Opening!

Update: On 1/4/2020 they announced on their IG that they’ll sadly be closing down the store 😞

Today was the “soft grand opening” for L’ovue, a brand new kbeauty store located in Ktown between 32nd and 33rd on 5th ave! I only heard of this place through Cupidrop’s Instagram and was wondering why I hadn’t read any official announcement online. Apparently, there was a small event for some beauty bloggers yesterday that was sponsored by them.

The sales associates told me that official grand opening will be sometime next week where they’ll announce everything online. She even said there would be some free samples and some discounts at the grand opening as well!

This store has EVERYTHING from skincare to makeup products from a large range of popular Korean beauty brands. The associates were very friendly and helpful, and the products were well organized and clearly labeled. The prices weren’t too bad either, with most of them being on par or even cheaper compared to prices online!

I tried taking pictures of everything that I saw there. Some of the brands I saw were: Cosrx, Klairs, Huxley, Innisfree, Neogen, Pyukang Yul, Isoi, Dr. Jart, Thank You Farmer, Graymelin, Dr. G, Guerisson 9, J One, VT, Troiareuke, Elizavecca, Goodal, Labiotte, A.True, Benton, Banilla Co, Mizon, Age 20’s, April Skin, Heimish, Tony Moly, Scinic, SNP, Mediheal, Peripera, and much much more!

I’ll let the pictures speak for themselves!



  1. Anita
    May 12, 2018 / 7:32 PM

    Nice update!

  2. Chester
    May 13, 2018 / 9:58 PM

    Wow! Looks great!
    Can’t wait to visit the store

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